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Schwinn Originals

A Brand within a Brand

Schwinn Hardware recently embarked on a new venture to produce and distribute out-of-production designs from the likes of Jens Risom, Dieter Rams, the Bauhaus, Jasper Morrison, et. al., under official license. The project required a separate brand be developed that still relates to Schwinn. The solution was to develop a logo "button" that can appear within the Schwinn branding context or as a stand-alone entity. Alternate logo versions for each designer were also developed.

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