A Brand within a Brand
Schwinn Hardware recently embarked on a new venture to produce and distribute out-of-production designs from the likes of Jens Risom, Dieter Rams, the Bauhaus, Jasper Morrison, et. al., under official license. The project required a separate brand be developed that still relates to Schwinn. The solution was to develop a logo "button" that can appear within the Schwinn branding context or as a stand-alone entity. Alternate logo versions for each designer were also developed.